Key Takeaways
- Readiness for coaching is a progression, not a single decision
- Leaders move through stages, from not seeing the need to actively sustaining growth
- Coaching is often triggered by transition, feedback, or a sense of being stuck
- Leaders with a growth mindset are more likely to seek feedback proactively, not just reactively
- The value of coaching is not just insight, but applying that insight to improve real-world performance
Many people delay coaching because they are unsure if they “need it” or believe the issue is that others need to change. In other cases, seeking coaching becomes a reactive decision rather than a proactive one. It may be triggered by an event (positive or negative), when someone feels the need to act but is still figuring out what that action should be.
The reality of our business world is that not every organization prepares its leaders to succeed, and most professionals are left to determine their own leadership paths and levels of accountability. Without an objective thought partner and sufficient reflection and preparation, knowing how to respond to even the most positive professional opportunity can feel overwhelming.
It’s important to recognize that coaching is not only for people in crisis or those who have been recently promoted; there are specific stages of readiness that determine whether a leader is ready for coaching and able to leverage it to advance their career.
When a leader is ready, coaching can help mitigate common leadership mistakes, reinforce effective behaviors that are uniquely theirs, provide focus and resilience, and help sustain progress over time.
What “Ready for Coaching” Really Means
Being ready for coaching isn’t one single moment; it’s a series of stages of readiness that leaders move through. Each stage reflects a different mindset, level of awareness, and type of support needed.
In my work as an Industrial-Organizational Psychology practitioner, here are some characteristics of each stage of readiness I use to assess a given leader’s readiness.

1. Pre-contemplative: “I Don’t Need Coaching.”
At this stage, individuals may not see a need for coaching at all.
They may believe:
- The issue is external or driven by others (the “impossible” team they inherited or their supervisor’s “unrealistic expectations”)
- Their current approach is effective enough
- Coaching is unnecessary or not relevant
In some cases, this view can indicate overconfidence. Low performers are especially prone to overestimating their abilities or knowledge. The “double curse” is that low-performing leaders not only perform poorly, but they are not self-aware enough to judge themselves accurately. They can’t see what they can’t see, making multi-source feedback from Leadership 360 assessments critical for improving performance.
In other cases, it’s often a lack of exposure to coaching and awareness of what it really offers. For example, a leader may rely on podcasts, leadership books, or past experience and assume that is sufficient, without recognizing gaps in how those ideas are applied in their unique situations.
Coaching is rarely initiated by the individual at this stage, but it often becomes relevant when something changes and certain feelings arise. The catalyst can also be the organization that “sponsors” the coaching, awakening the leader’s awareness there are opportunities for growth.
2. Contemplative: “Something Could Be Better”
In the contemplative stage, there is growing awareness.
Leaders may feel:
- Stuck or plateaued
- Underutilized or undervalued
- Unsure how to move forward
This stage shows up often for early career leaders when they feel they are no longer learning or being challenged in their role. These leaders with a growth mindset are more likely to seek feedback compared to those who are more concerned with self-presentation, resulting in higher performance and more positive social behaviors at work. Mid-career leaders may find themselves at this stage when performing well but not getting promoted. These leaders may question whether they are using their strengths effectively or whether their current path aligns with what they want long term. While they are not necessarily in crisis, they are becoming aware of a feeling that something is misaligned.
Coaching at this stage helps translate that awareness into a clearer understanding of goals and opportunities for growth.
3. Preparation: “I Need to Do Something”
This stage is the easiest to see as it is often triggered by a specific event, such as:
- A promotion into a leadership role with new expectations
- A transition to a new organization where previous approaches no longer apply
- Feedback that is difficult to interpret or act on
- A situation where a team member leaves or performance declines
At this point, individuals are preparing to act but may not yet have a clear plan. They may feel urgency but also uncertainty about what to do next or who to reach out to for guidance.
Knowing something needs to be done and how to do it are entirely different however. A leader may believe they are self-aware, but estimates are that only 10-15% of leaders are actually self-aware. This is where finding specialized skills and support is critical, otherwise the leader and organization waste time and resources applying inadequate solutions or even creating unintentional harm.
Coaching provides structure during this phase. It helps individuals step back, assess what internal and external factors are driving the situation, and develop a focused and practical path forward. Leaders begin to move from intentions to action. The objective thought partner raises the leader’s self-awareness, challenges assumptions, spots blindspots, and provides the necessary empathy and skills to help them amplify their strengths and grow in relevant areas.
4. Action: “I’m Ready to Change How I Lead”
In the action stage, individuals are actively working to improve by:
- Applying new approaches in real situations
- Testing and refining behaviors
- Navigating real-time leadership challenges
For example, a leader may be working on communicating more effectively with their team, leading change, or adjusting their leadership style in a new role.
This is where coaching becomes highly practical and essential to avoid missteps. Rather than focusing solely on instinct, coaching supports implementation by connecting awareness to action, ensuring that changes are relevant to the individual’s role, context, and goals.
The coach ensures the leader remains focused by holding them accountable and checking progress. The leader learns the necessary adjustments to optimize their performance and the performance of others they lead.
5. Maintenance: “I Want to Sustain and Improve Performance”
Coaching is not only about change. It is also about sustaining and strengthening what works. In the maintenance stage, individuals are focused on:
- Reinforcing effective behaviors
- Maintaining consistency under pressure
- Continuing to grow and improve over time
This is often where high-performing leaders operate. They may not be facing a leadership crisis, but they want to continue improving, stay relevant in a changing environment, and ensure their leadership approach evolves over time.
Coaching at this stage helps ensure that progress is not temporary and that growth continues in a deliberate and measurable way.
Why Coaching Works Across All Stages
One of the most important aspects of coaching is that it is not tied to a single type of challenge.
It can support:
- Individuals who are uncertain about their next step
- Leaders navigating complex transitions
- High performers looking to improve further
- Teams working to function more effectively
What matters is not the stage itself, but the willingness to engage in meaningful reflection and take action.
Coaching provides:
- An objective, confidential thought partner
- A structured, evidence-based process
- A focus on observable behaviors that drive performance
This is where an Industrial–Organizational Psychology foundation is critical. The work is grounded in research, validated tools, and a deep understanding of how individuals and organizations function.
Readiness for Coaching Looks Different for Every Leader
For some leaders, it begins during a transition or after difficult feedback. For others, it starts with the realization that they want to continue growing, improving, and leading more intentionally.
Coaching provides a structured, evidence-based process for understanding what is driving performance, identifying opportunities for growth, and applying meaningful changes in real-world situations.
You do not need to wait for a crisis to benefit from coaching. In many cases, the leaders who gain the most value are those who are already motivated to learn, reflect, and continue developing over time.
WiseUp helps STEM and highly credentialed professionals, from emerging leaders to senior executives, gain clarity, strengthen leadership capability, and make informed decisions in complex environments. Led by Dr. Heather Prather, an Industrial–Organizational Psychology practitioner, executive coach, and leadership expert with more than 20 years of experience, WiseUp provides evidence-based coaching grounded in organizational psychology, validated tools, and real-world leadership expertise.
Schedule your complimentary consultation to explore the right coaching approach for your goals and growth stage.






